Sunday, October 4, 2015

Eastern College Athletic Conference first to offer NCAA sports for adaptive athletes

Anxious parents of high school athletes keep calling the Connecticut headquarters of the Eastern College Athletic Conference. They want to know: Will my daughter be able to play for a league title in wheelchair basketball? Will my son be able to compete in sled hockey as a varsity athlete? What about sitting volleyball, wheelchair rugby, and goalball? 
The ECAC’s answer: Yes, yes, yes. 
This fall, the ECAC becomes the first collegiate athletic conference to offer NCAA-sanctioned events and varsity-level competition in adaptive sports. During the current school year, the ECAC expects athletes with disabilities to vie for championships in swimming, track and field, and wheelchair basketball. In the near future, the conference plans to add championships in sled hockey, goalball (a team sport for the visually impaired, using a ball with bells in it), sitting volleyball, rowing, and tennis. 
Five years from now, ECAC leaders hope, roughly 1,000 athletes with disabilities will be competing in several sports. 
“For athletes, it means the opportunity to play for their school,” said Joe Walsh, president of Adaptive Sports New England, a Massachusetts nonprofit organization that aims to increase sports participation for children and young adults with visual or mobility impairments. 
“They identify themselves as athletes. That’s part of who they are.
“Now, they get to make that part of their college experience, instead of it being separate from their college experience. They can be part of a varsity sports program, and that’s the same message high school athletes who don’t have disabilities get about their future.” 
Previously, if wheelchair basketball players wanted to play in college, they were limited to schools that offered essentially club programs, such as the universities of Illinois, Alabama, and Wisconsin-Whitewater.
“What it means is our student-athletes are valued and recognized on the same level as their able-bodied peers on campus as varsity athletes, and that’s never happened before in wheelchair basketball,” said Stephanie Wheeler, head coach of USA Women’s Wheelchair Basketball and of women’s wheelchair basketball at Illinois. 
Participants in other adaptive sports faced similarly limited options. Generally, they could play at the club level at a handful of schools, attend a college that serves as a Paralympic training site, or earn a spot on a team with all able-bodied athletes. 
Since adaptive sports teams typically fall outside athletic department oversight and often involve a mix of college students and community members, it’s difficult to pin down exactly what opportunities exist and where. 
“They see how they are not equal to the other athletes on our campus,” said Wheeler. “They notice it in facilities, in access to the complete educational and athletic experience that other students are receiving on our campus. 
“They see that they’re not experiencing college in the same way that those student-athletes are. 
“On that level, it’s exciting for them. It’s a huge first step.” 
A model and a vision

The ECAC model will place an emphasis on inclusion. And that will be achieved in different ways for different sports. 
For swimming and track and field, adaptive athletes will join existing teams. In wheelchair basketball, roster spots will be open to wheelchair-dependent athletes as well as able-bodied players who compete in wheelchairs. The same mix of participants will be eligible for other adaptive team sports such as sled hockey, sitting volleyball, and goalball. 
To explain how that mix will work, adaptive sports advocate Ted Fay references a Guinness beer commercial that features a pickup wheelchair basketball game. Of the six players shown, only one uses a wheelchair off the court. To preserve opportunities for wheelchair-dependent athletes, the ECAC is proposing that league rules allow up to two able-bodied athletes per team on the court at one time. 
“The ‘normal’ basketball that society knows is stand and play, run and play, jump and play,” said Fay, a sport management professor at SUNY-Cortland and ECAC senior adviser on Inclusive Sport. “We’re saying there’s another basketball discipline, wheelchair basketball, where you sit and play. 
“You need to be well-trained for wheelchair basketball. You need to learn how to manipulate a chair, and shoot and dribble from a sitting position. 
“The idea is we reach out to the whole campus population and say, ‘If you want to sit and play with your brother, your sister or your friend, you can. But you’ve got to learn how.’ ” 
Another aspect of the ECAC’s vision is that adaptive competitions will count in team scoring. So swimmers, track and field competitors, and other athletes with disabilities will participate in events that can add to their school’s point totals at major meets. 
The ECAC is adding adaptive sports because, as conference president/CEO Kevin McGinniss said, “We are structured in such a way that we can make an impact right out of the gate that other conferences would have difficulty in doing.” 
The ECAC is the nation’s largest athletic conference, consisting of 300-plus member schools spread across 16 states and multiple divisions, including more than 90 in New England and more than 45 in Massachusetts. Boston College, Boston University, Harvard, Northeastern, MIT, Merrimack, and Tufts are among the schools that compete in the ECAC. 
They take advantage of a league structure in which member schools can selectively enter teams in the conference’s competitions. For example, a member school can participate in the ECAC in wheelchair basketball and Division 3 women’s ice hockey, but place other teams in other leagues and other divisions. 
Advocates such as Fay hope that kind of flexibility will encourage schools to add adaptive sports. 
Finding the athletes 
The ECAC decided to start with swimming, track and field, and wheelchair basketball partly because those sports don’t require a lot of additional resources. With swimming and track and field, it will be likely a matter of simply adding a few athletes to existing teams.
The adaptive events proposed for track and field include shot put, discus, long jump, and the 100-, 400-, 800-, and 1,500-meter races. In swimming, the proposed events are the 50- and 100-yard freestyles, the 100-yard backstroke, and the 200-yard individual medley. 
Eight ECAC schools already play men’s wheelchair basketball and four play women’s wheelchair basketball at a club level. So the wheelchair basketball competition will start with officially designating those teams as varsity programs and forming an ECAC league. 
The ECAC and its advisers are still calculating costs. They will vary from school to school, depending on what the institution already has in place and what it plans to offer. According to Fay, the biggest new expenses will likely be accessible transportation and adaptive equipment. 
Anticipating concerns, McGinniss emphasized that the conference would “need to make certain that money used for student-athletes with disabilities is in addition to what we have right now for other sports — not taking away money or resources.” 
At the moment, however, the biggest challenge for both ECAC leaders and adaptive sports advocates isn’t financial. It’s finding athletes. Most adaptive sports don’t have systems in place for identifying athletes, making it difficult for schools to determine whether they have potential varsity candidates already on campus. Additionally, schools need to figure out the best ways to recruit potential adaptive athletes locally, nationally, and internationally. 
Gary Caldwell, director of rowing for Tufts and commissioner of the Intercollegiate Rowing Association, believes a partnership with Brighton-based Community Rowing could help identify local talent in his sport. (Community Rowing is known for its well-established Para Rowing program.) And Caldwell is considering other ways of finding athletes such as talking with makers of prostheses. 
Still, it will take years to establish NCAA-sanctioned adaptive sports and the pipelines of talent to feed them. 
“In our little corner of the college world, in rowing, we’re willing to throw stuff up on the wall and see what sticks,” said Caldwell. 
“I don’t think any of us knows yet how any of this can grow. To a certain extent, it’s like the Field of Dreams. If you build it, if you start it, they will come.”

Thursday, October 1, 2015

Effects of trauma could constitute disability, judge rules in California's Compton Unified case

From The Los Angeles Times In the picture, Compton Unified student Kimberly Cervantes, center, photographed in May 2015, is part of a lawsuit seeking disability protections for students suffering from the effects of trauma. Behind her are attorney Annie Hudson-Price, left, and attorney Kathryn Eidmann.

Students who have experienced trauma could be eligible for some of the same protections as students with disabilities based on the effects of that trauma, according to a ruling by a federal judge September 29. 
But the degrees, types and effects of trauma that would trigger such protections have yet to be determined. 
The procedural rulings from Judge Michael W. Fitzgerald came in response to a lawsuit filed on behalf of five students and three teachers in the Compton Unified School District that aimed to establish “complex trauma” as a type of disability under the Americans with Disabilities Act and Section 504 of the Rehabilitation Act. 
Representing the plaintiffs, Los Angeles-based pro bono firm Public Counsel presented the judge with research showing that exposure to trauma can hurt a student’s ability to learn, much in the same way as other impairments. 
Public Counsel wanted the suit to be a class-action case on behalf of students whose learning opportunities suffered in response to trauma, the ruling said. The suit described the case of a boy who was separated from his siblings as he was shuffled through a series of foster homes and ultimately “spent two months of homelessness sleeping on the roof of his high school cafeteria.” 
Fitzgerald rejected the plaintiffs’ request, saying that they did not satisfactorily prove that there were enough class members for such a suit. Kathryn Eidmann of Public Counsel said the group plans to file a new motion for class certification, and remains “open to working collaboratively with the district to get immediate relief.” 
Public Counsel had sought a preliminary injunction asking the judge to require Compton to immediately require school staff to undergo training on the effects of trauma on learning. Previously, attorney David Huff has said the district already trains teachers in “trauma-sensitive practices.”
Fitzgerald rejected the plaintiffs' injunction request Tuesday, stating that such an action would “encroach” on Compton’s ability to set its own direction with regard to staff training, and that the evidence in the case “does not clearly support a claim of trauma-induced disability that would satisfy a reasonable expert in the field.”   
Huff, an attorney at Orbach Huff Suarez & Henderson, confirmed in an interview that the district is conducting trauma training on Oct. 13, similar to the trainings it has already held. 
Public Counsel attorney Mark Rosenbaum interpreted the injunction loss as a temporary setback — he said he is confident he will be able to satisfy the court’s burden of proof that there was sufficient trauma among the students he represents. 
Rosenbaum, though, claims that Fitzgerald’s other ruling was a victory: Fitzgerald rejected Compton’s motion to dismiss the suit, stating that “The Court simply acknowledges the allegations that exposure to traumatic events might cause physical or mental impairments that could be cognizable as disabilities.” 
Fitzgerald wrote that the suit survives on the grounds that trauma could be a disability, but “complex trauma" as defined by the original suit as “exposure to two or more traumatic events” is not endorsed by the court.
That ruling, Rosenbaum said, is precedent setting, because the court recognized that complex trauma "is a disability … under the law.”Fitzgerald wrote that “Plaintiffs have adequately alleged, at least, that complex trauma can result in neurobiological effects constituting a physical impairment for purposes” of disability law. 
But Rosenbaum acknowledged that he needs to better define what constitutes such impairment. 
Huff says Compton interprets the ruling differently. "The court says it is not making a final decision as to how it will be resolved and does not make a decision as to how any student actually suffers trauma," he said. "Just because a child growing up in Compton has suffered an adverse childhood experience ... does not mean he or she is disabled under federal law. There has to be more of a nexus there." Huff said the district plans to continue fighting the suit. 
Eidmann says Public Counsel agrees that the exposure to two or more traumatic events is an insufficient bar for receiving some disability protections. "Young people may respond to traumatic experiences in many ways and not experience impairment in functioning as a result," she said in an email. "Exposure to trauma can create neurobiological effects in the brains and bodies of young people, and these effects meet the definition of disability under the ADA. In other words, it is the physiological effects that many people experience after enduring trauma, and not the adverse experiences themselves, that constitutes the disability."
Denise Marshall, executive director of the Council of Parent Attorneys and Advocates, a national disability group, thinks the procedural ruling represents a step forward for her constituency. 
“We are thrilled that the court has recognized the need for schools to mitigate barriers to learning caused by trauma,” Marshall said. “Trauma inflicted on a child is debilitating. School professionals must be sensitive to the needs of students both to avoid re-traumatization and create supportive school climates.” 
As Marshall noted, the rulings come as the issue of trauma training is already on her mind this week. On Wednesday, U.S. Secretary of Education Arne Duncan said he wanted to "put a new emphasis on schools rather than jails" by cutting in half the number of people incarcerated for nonviolent crimes, saving $15 billion a year, and increasing teachers' salaries with the money. To make that happen, COPAA called for increasing behavioral interventions and trauma-sensitivity trainings.

Wednesday, September 30, 2015

California wildfires left disabled people in peril

Marian Bunting, 72, has Parkinson's disease and a caretaker. She had not smelled smoke, nor had she received official warning about the Valley fire, when a neighbor came pounding on the door of her Lake County home and told her she needed to leave. 
Though she moves slowly with a walker, Bunting managed to load her cat into the pickup she rarely drives, and wound up living in the parking lot of a Red Cross shelter. 
"I have a person who takes care of me," she said. "But he wasn't around when it was time to go." 
Others had no way out. As the fire progressed, loved ones deluged the sheriff's dispatch with calls, reporting those who were bedridden, without cars, standing in the roadway with pets — nearly all of them alone. 
"Elderly female alone with Alzheimer's, will not know to leave," read one dispatch entry logged just before midnight on Sept. 12, 11 hours after the Valley fire began its manic progression. 
Most disaster response systems are designed for people who can: walk, run, see, drive, read, hear, speak and quickly understand and respond to instructions and alerts. 
Communication, evacuation and sheltering are key areas in which the disabled elderly, and others with what are known in government and advocacy circles as "access and functional needs," require special attention. 
The still-evolving area of disaster preparedness took hold after Hurricane Katrina in 2005 — when nearly three-fourths of those who died in the New Orleans disaster were older than 60 — and captured the attention of California officials two years later after two San Diego County wildfires. It is now viewed with urgency as the state increasingly goes gray, particularly in rural counties. 
Of 4.8 million Californians who identify as disabled, about 30% are 65 or older. In Calaveras County, where the Butte fire began to rage Sept. 9, 20% of residents are seniors, the highest proportion in the state, according to census data. Lake County is not far behind with 18%, compared with 11% for the state as a whole. 
And as ashes smolder, those fires, which collectively burned more than 2,300 homes, are providing lessons on what worked and what didn't. 
"If you don't shine a light on this issue, it just gets overlooked," said L. Vance Taylor, chief of the Office of Access and Functional Needs at the Governor's Office of Emergency Services. "This state is just a tinderbox. We know that if this doesn't get addressed it's going to be that much worse tomorrow." 
The office was created in 2008 after widespread complaints by the elderly and disabled over the two San Diego County fires. 
Two years ago, Assemblyman Ken Cooley (D-Rancho Cordova) pressed legislation requiring that those populations be integrated into every aspect of California's update to its state emergency plan. Due out two months ago, the update was delayed, Taylor said, "because we've kind of gone from disaster to diaster." 
His office in the meantime has urged local governments through its website to better educate vulnerable residents such as Bunting, alert them when it's time to go, help get them out and meet their needs while they're homeless. 
In Lake County, the fire moved so fast that alerts and evacuation systems broke down, giving county officials no time to deploy accessible vans to ferry out those in need, as they did during two previous fires this summer. 
There were deaths: a 72-year-old woman with multiple sclerosis trapped in her home, and three men over the age of 65, two of whom miscalculated the fire and decided to stay put. 
Butte fire moved more slowly, though both people who died were seniors: a one-legged 65-year-old man who remained to protect his property, and an 82-year-old man who a friend said had become depressed and increasingly immobile. 
Almost immediately, the five-county region's Area Agency on Aging sprang into action. 
Primed by experience with Mariposa County's Rim fire in 2013, staff members reached the providers who deliver home meals, offer community dining to seniors or provide transportation and alerted their own care managers, who got on the phones before they went dead and coaxed clients to leave immediately, said Doreen Schmidt, the agency's disaster coordinator. 
"People were thinking that maybe we were overreacting," Schmidt said. "But we had been through it. We understood that people who are medically fragile, people who have dementia, it's harder to get them out. … We thought, 'We're going to do this, even if it doesn't spread.'" 
Common Ground Senior Services, the area's Meals on Wheels provider, was summoned by emergency officials to aid evacuations with their wheelchair-accessible van, while the local paratransit company deployed a bus. With adult protective services workers alongside them, they evacuated two mobile home parks and a senior apartment complex, Schmidt said. 
Then they launched a frantic search for lodging for those too fragile to stay at Red Cross shelters, for batteries to keep oxygen tanks working and more. 
Disability rights advocates had been pressing for better disaster planning for years when the 2007 wildfire season in California provided more impetus. 
A report by the Pomona-based Center for Disability Issues and the Health Professions noted that the deaf community had not received emergency notifications, those with mobility issues could not be evacuated with their power wheelchairs, and shelters had trouble accommodating those with medical conditions. 
"Most disaster response systems are designed for people who can: walk, run, see, drive, read, hear, speak and quickly understand and respond to instructions and alerts," the report noted. 
Plenty has changed. Among the programs launched soon after the report was FAST, or functional assessment service teams. The state Department of Social Services, which oversees the program, dispatched four teams of government workers and volunteers to the Valley fire, where they observed conditions, met residents and figured out what was missing. 
For example, there are only five portable accessible showers in the state under contract to the Emergency Services office, and a number of them had to be commandeered from a music event in Southern California and trucked north. 
Winnie Pugh, 85, had reluctantly left her Middletown home, abandoning her power wheelchair and a new electric scooter. Everything burned. 
Thanks to a FAST team working with Red Cross and emergency officials, she received a donated power chair — two days after she was assessed but six days after arriving at the shelter. 
The state contracts with Sacramento-based Ability Tools for assistive devices, and the organization found two wheelchairs, one for Pugh, in Concord, said Teresa Favuzzi, executive director of the Sacramento-based California Foundation for Independent Living Centers who was on scene for FAST. Two more chairs were scrounged from separate organizations in Berkeley. 
Favuzzi was struck by how many people in the disaster zone had been unprepared to make their way to safety. She said these fires offer a teaching moment, much as the 2007 blazes did. 
"We're not there yet," she said. "We should not let folks perish like this without responding in some way to improve the chances of people like them in the future."  

Wednesday, September 9, 2015

'Switched at Birth' creator Lizzy Weiss on that big baby with Down syndrome decision

Earlier this year, the hit ABC Family drama Switched at Birth made headlines with its bold, unapologetic portrayal of campus assault. When one of the main characters was the victim of a sexual assault by someone she loved and trusted, Switched at Birth made waves by telling that story in a fresh, smart way, giving its characters realistic reactions and educated arguments that straddled both sides of the debate.
With the second half of season four off to an eventful start, Switched at Birth is yet again capturing audiences with a one-of-a-kind story that centers around a surprise pregnancy for Toby (Lucas Grabeel, pictured) and Lily (Rachel Shenton). But it’s not just any pregnancy. When Lily finds out the baby has Down syndrome, it opens the door to a whole slew of delicate conversations surrounding special needs, diversity, and abortion.
I spoke with Switched at Birth creator Lizzy Weiss about why she felt she needed to tell this groundbreaking story, and what she hopes it accomplishes by starting—and changing—the conversation about those with differences and disabilities. 
ENTERTAINMENT WEEKLY COMMUNITY: TV pregnancies can be so iffy—the term “jump the shark” comes to mind. What made you decide to introduce a baby now? 
LIZZY WEISS: It was this storyline. It was really a desire to get into this. And I think that is important say; it really is a story. Meaning, I don’t have an agenda except, number one, my job is to be a good storyteller. And number two, hopefully while we’re doing that, to illuminate really interesting conversations to get people talking. I’m not here to push my personal agenda on anyone. I want to be fair to both sides, because I think that makes for good TV, and it keeps all of the characters smart and it’s fair to both sides. 
Once we decided to have Lily be pregnant with a Down syndrome baby, I knew that she would keep it, and it wasn’t because of the network and it wasn’t because they pushed anything or said they couldn’t do anything. It was really because in that story, that was the right choice for a family that has a deaf kid and for a show that is, to some extent, about difference and disability. Once it became a story about Lily, I just knew, of course she would have the baby, because of the kind of family she is in. And that is, for this show and this moment and this family, the right decision. 
It could have been just a regular pregnancy, and it still would have packed a punch. How did you decide go the Down syndrome direction? 
Because this is a show about people who are different, and this is an iteration of that. I just think there are ties there, and I was really interested to get into what Daphne’s perspective (as a deaf person) would be on that. Not from religion, not from science, even though those are all part of who she is too. 
We have really dived into all that territory about what it means to be deaf and treated differently, and I thought it was a better way of tackling one of the biggest themes on our show, which is difference.  
In some ways, it’s a more extreme form of difference, so it’s getting into territory that you don’t see discussed that often. I do like to do that when I can, when it comes up organically and when it makes for a good story. The story about Down syndrome does really does speak to the themes of the show. 
Sometimes I feel like Switched at Birth is your answer to the underrepresentation of those often ostracized or marginalized groups of people. Do you feel a certain kinship to telling stories of diversity and difference? Do you feel like you sort of owe that to your audience?
Once I made Daphne deaf, and I got interested in deaf culture, I realized it’s a culture, it’s a way of talking, it’s a way of being; these [are] little niche communities that I find fascinating. Once I became fluent in the [deaf] culture and understanding, it kind of evolved from there. I became more interested and educated about it. I was on a disability panel at Sundance this year, and I was on there with a bunch of other people, like RJ Mitte (Breaking Bad‘s Walt Jr.), and [Paralympic athlete] Amy Purdy, who is an amazing snowboarder, and actor JR Martinez (All My Children). Just by hearing them talk, I learned even more about disability and their lives and the importance of showing the world as it is. And I became even more of an advocate, and it just kind of keeps evolving. 
Switched at Birth has always opted for real talk on important issues as opposed to glossing over them, and has made a clear name for itself as a show that tries to highlight, and maybe even change the conversation around, topics like rape, deaf culture, domestic violence, addiction, etc. What kinds of conversations do you hope a story like this starts? 
Though Toby and Lily end up making the choice they made, I was very careful and thought it was really important that Lily say, “I firmly believe that every woman has the right to choose what happens to her body and that children should only brought into this world when they are wanted and able to be cared for.” And I just wanted to make sure that was onscreen to counter, so I wouldn’t be accused of putting forth an agenda. But that being said, everyone has their say. I do think it’s just a slightly revolutionary way to look at the world to see it as not worse, just different, as Daphne said [in last week’s episode] as she’s trying to explain to Mingo. I don’t think [Mingo] is a dunce; he’s just a regular person who assumes deaf is worse, and thus Down syndrome is worse. And it’s a shift in perspective that I think you have to be taught, which is—if you don’t live it yourself—it’s actually not worse, it really is just different. They may have lives better than you in a way you can’t understand unless you really are inside it. That is a shocking thing to understand for most people: that being deaf or having Down syndrome is not necessarily worse, it’s just different. That’s the takeaway that I think is shocking for people. 
I found it very interesting to see that Bay (Vanessa Marano) and Regina (Constance Marie) both have a pro-choice stance, and Kathryn and Daphne share a pro-life opinion. That revelation highlights a lot of themes on the show: nature vs. nurture, cultural and socioeconomical identity vs. DNA, etc. Was that an obvious choice for those characters? 
No. Great question! They argued with me about it. My answer to that is, people surprise you. I think Daphne could have gone either way. She is a scientist, she’s not religious. Look at John (DW Moffett)! He surprised you, right? He doesn’t say “abort,” but he doesn’t seem that clear on what to do. He’s not as clear behind closed doors as you might imagine, which I did on purpose. 
And I think for Kathryn (Lea Thompson) and Daphne, I could have gone either way. For Kathryn, I ended up doing that, because of the nature vs. nurture thing, and because I really wanted the girls on opposite sides. But I think for Kathryn, you could have believed either way, and either way that we chose for her would have completely worked with her character. But Katie [Leclerc] argued with me and said she was surprised, but we talked about it and she got there. 
You know the Bechdel test? I just loved the idea of our two protagonist girls arguing onscreen about something really important and having a debate about it that had nothing to do with boys and nothing to do with clothes or anything that is in that Bechdel test. I just really wanted them to be on opposite sides, to hear smart answers on both sides. 
At the end of the episode, Regina tells Bay that she’d better get on board really quickly with Toby and Lily’s decision to keep the baby. Are we going to see everyone be on board moving forward, or will there be more moments of discord over this decision in the family? 
There’s still more processing to be done with the reality of carrying a Down syndrome kid. There were some leaked photos of a baby shower, and at the baby shower, something comes up. You can imagine that having a shower for a Down syndrome baby might be a little different for some people, whether it should be or not. So we bring that up in the shower. 
What else can we expect from the rest of season four? 
We are still dealing with the fallout from the campus assault, so Max Adler will be coming back at some point as Tank. And we have a special episode coming up where the kids go on a trip together. It’s our first episode where it’s kids only, no parents, and it’s for spring break. 
Is there anything else you wanted to share with your audience about this special storyline? 
I can tell you one last thing that is pretty adorable—one pretty special thing I am very proud of. The day we shot the socks scene, I rushed to set that day to make sure that scene went exactly the way that I wanted. And what I saw totally made me tear up. All of the crew was wearing mismatched socks that day. I am not kidding! I was so stunned. There were mismatched socks everywhere to support the story. It was so touching. I was like, This is such a special show. I couldn’t believe it. That’s our crew for you. 
Switched at Birth airs Mondays at 8/7C on ABC Family.

Wednesday, September 2, 2015

In Britain, Listerine's new vibrating app allows blind people to 'see' a smile

From Marketing in the UK:

Listerine is going for an emotive approach with its latest campaign, unveiling a new app that helps blind people 'see' someone smiling at them. 
The mouthwash brand has released an online film showing several blind and partially sighted consumers explain the social difficulty of not being able to read another’s expression. 
They explain that to experience smiles (and other facial expressions), they will usually have to touch a person’s face. 
The app, built by J Walter Thompson and approved by the RNIB, uses a smartphone’s camera and facial recognition to identify when someone might be smiling. 
The phone will vibrate on detecting a smile, acting as a simple social signal. A blind person using the app can hold up their smartphone and detect a smile up to five metres away. 
The ad, shot by filmmaker Lucy Walker, marks a notable departure from the usual ‘white lab coat’ style of advertising beloved of FMCG brands.

Monday, August 24, 2015

'Shaun the Sheep Movie' raises awareness of brain injuries

From Brain Injury Hub in the UK. (The film opened in the USA August 5.)

When Mark Burton started writing the film in 2010, he and his co-director consulted Headway because they story included a character who suffers amnesia after being hit on the head and they wanted to make sure it was handled sensitively. 
Aardman Animations’ hit comedy follows Shaun and his friends on their adventure to the big city to rescue their lost farmer, who was forced to leave his farm as a result of Shaun's mischief. 
When an accident results in the farmer receiving a bang on the head, the farmer is diagnosed with memory problems and it is up to Shaun and the gang to help the farmer. 
The film's closing credits displays Headway’s logo, helpline number and website address alongside with a message saying "Getting a bang on the head can be serious". 
Aardman Animations also produced a promotional photo of Shaun sitting on a sun lounger reading the Headway booklet Memory problems after brain injury. 
Claire Wagstaff-Townend, development manager for Headway Worcestershire said: "Everyone at Headway is proud to be associated with such a popular and well-loved character. 
"We are delighted that Aardman Animations have decided to highlight that people who have sustained a brain injury often face extremely difficult daily challenges and that these challenges often extend to their families and carers. 
"Aardman animations have tastefully managed to strike a balance between comedy and raising awareness of brain injury in a way that children can absorb and understand.”